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By R. K. Singh

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Focus on a service strategy Target a market segment: There is no such thing as a product or service that appeals to everyone. Customer needs vary and it is important to concentrate on one type or group of customers and ensure that there needs are met. For example if your target customer is a busy office executive who has only half an hour to spare for lunch and you modify your restaurant menu from a casual café menu to a fine dining restaurant menu he may not find it suitable for his needs. Also people who like fine dining restaurants will not come to your restaurant as they will find it too casual for the experience they are looking for and hence you will not be satisfying either group of customers.

Some hospitality firms follow a chased demand strategy in which capacity is varied to suit the demand level Generally staff reduction during off peak periods is a way of managing supply. Strategic Service Vision It is important to concentrate on two aspects to ensure that strategies are successful. 1. Target a market segment 2. Focus on a service strategy Target a market segment: There is no such thing as a product or service that appeals to everyone. Customer needs vary and it is important to concentrate on one type or group of customers and ensure that there needs are met.

These experiences require additional planning and courtesy towards the demands of your host. Thus, your living conditions, length of stay, and overall experience will be circumscribed by the living conditions you enter into. Digital Divide and Demographic Segregation The average user is a young white person who speaks English and lives in a developed nation. While there are many users who do not fit this description, the more different they are, the less likely they will be involved. This is especially true for persons living in the developing world who likely do not have easy access to the fundamental prerequisite for using these services: computers and the Internet.

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