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By Daniel Anderson

Write Now presents guide in universal genres utilized in writing in university and within the office, corresponding to resumes, profiles, memoirs, and reviews.

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Carla Farmar s essay on self-esteem and body image (pages 264 69) explains current research findings concerning body image and women s health. At the same time, the essay persuades readers that society should focus on issues of self-esteem as it addresses health problems such as eating disorders. Writing to inquire or evaluate. This strategy is likely the most flexible kind of writing you will encounter or produce. ) and offers an opinion on the film s value. Often, however, writing to evaluate is 18 CHAPTER 1 Understanding Rhetorical Situations, Genres, and Mediums part of a process of inquiry that helps you develop and express ideas about a topic.

2. Bierut claims that men and women who fight . . deserve a better symbol. Do you agree? What alternative symbol might you suggest? 3. Can you think of ways in which the cars that carry magnetic ribbons serve as mediums? What other non-traditional mediums deliver messages? 4. How does the medium of the written essay enable Bierut to express his ideas? What challenges might arise were Bierut to try to deliver the essay s message in a pop song or through a bumper sticker or magnetic ribbon? Michael Bierut s brief reflection on the phenomenon of magnetic ribbons on cars tells us a great deal about mediums.

Aggressive pricing which drives small local businesses into bankruptcy, encouragement of car culture, the environmental implications of building large superstores on out-of-town sites, squeezing small supplier firms, using wasteful packaging, and poor treatment of workers on the shop floor and in Majority World sweatshops are just some of the criticisms leveled against the big players. Despite claims of reform, the evidence suggests that supermarket business continues very much as usual. A report by the National Labour Committee on Jordanian garment factories supplying Wal-Mart stores in 2005 and 2006 found horrific practices, including sexual and physical abuse of female workers.

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